How to Create a User-Friendy WordPress Website
Every marketer or WordPress website owner has heard about the need for a user-friendly and accessible website. What is it? It is about making every detail on a website accessible to any visitor. An accessible website will improve the user experience and average time spent (and much more!). So, let’s understand all the benefits of having a user-friendly website and discuss five strategies that will help everyone!
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The Importance of Having a User-Friendly Website
There are dozens if not hundreds, of benefits to having a user-friendly website, from improved search engine rankings to an extended audience and enhanced brand authority. It would help if you considered the benefits, as they are essential for any WordPress website, regardless of its niche.
The following section will discuss some of the most important benefits of creating a user-friendly website.
Improving Search Engine Rankings
Firstly, a user-friendly and mobile-friendly website can quickly improve your place on search engine ranking pages. Given the abundance of various websites, SEO is essential for increasing any WordPress Website’s sales. Improving the context with keywords and internal linkings will enhance user-friendliness and WP website accessibility.
Upgrading Brand Authority
Secondly, as creating inclusive websites has become widespread, it has positively impacted brand authority. Showing that every website visitor is essential can keep people from being indifferent. This way, any website will have a higher chance of being recommended to others. By prioritizing accessibility and user-friendly design, businesses can attract a broader audience. This inclusivity turns into higher engagement rates and customer loyalty. Creating inclusive websites, in turn, elevates the brand’s standing in its industry and amongst competitors.
Extending audience
Finally, accessibility and user-friendliness will increase the number of your website visitors. Millions of people have disabilities, and creating smooth navigation for everyone will significantly help. All-inclusive content will create approving authority about your brand and expand your audience. Why do you need it? Now, one of the five internet users in the USA has a disability.
Top 5 Strategies That Will Surely Help
Now that you know the importance of having an accessible and user-friendly website, let’s talk about the strategies you can use. You can use all strategies regardless of your website’s niche or popularity. Let’s move forward!
1. Use Accessibility Plugins
If you’ve ever worked with or had a WordPress website, you’ve probably used or heard about plugins. They are tiny applications that will give you some function on your websites. Many developers offer plugins for enhancing website accessibility, which can be very helpful.
The most popular plugins are UserWay, WP Accessibility, and Missing alt text checker. Each offers various features, so you must research and find the most suitable one.
2. Choose the Right Colors
It would help if you never underestimate the power of color for a website, especially in the context of accessibility. How? Consider all website visitors with color blindness or other disabilities. Only choosing the right color can prevent various problems. For instance, avoid using red or green color for important information or call-to-action sentences. Also, carefully using colors like blue and orange is advisable as these can pose visibility issues for those with certain types of color vision deficiencies. Choosing the right colors will help everyone interact with your website without any difficulty.
Hiring professional web designers can ease the whole process. Having a user-friendly and accessible website is worth spending money on! This approach ensures the design elements are aesthetically pleasing and functional for a diverse audience, enhancing the overall user experience and accessibility.
3. Create QR Codes
Another innovative and popular practice is using QR codes on WordPress websites. Various companies have mainly used QR codes on product packaging or tickets. For the last few years, creating QR Codes has has become an effective strategy for enhancing user-friendliness for the last few years. For instance, they can link to essential product information or details by creating better UX. Another example is the usage of QR codes to access customer support, assistance, or contact information. With smooth communication, any WP website will become accessible and user-friendly.
4. Focus on the Proper Headings
Untidy content structure and headings are some of the most annoying things on a web page. That can decrease time spent on site and worsen UX. Concentrating on headings is crucial to convey the right message to the reader. It will make them dive into your content and understand it. For a WP website, it is also essential to use H1, H2, and H3 tags for engaging content creation. Tags have to be in the proper hierarchy and clear for every reader. Experienced content creators and designers can also help implement this critical strategy.
5. Make the Website Mobile-friendly
Last but not least, the most popular strategy is mobile optimization. You’ve probably heard about it a lot. Many people use mobile gadgets to read or watch something online, so any website should have mobile-optimized pages. It has become a necessity for enhancing user-friendliness.
Imagine entering a website with a phone and seeing a chaotic and non-responsive version. No one will ever visit that website again.
Several WP plugins automate mobile optimization. The second practice, responsive design, looks good and works on any website. The last well-known practice involves creating a different mobile-optimized version of your page.
Conclusion
People widely use these practices because they prevent well-known mistakes while creating and optimizing a website. You can have an educational website, a health blog, or a product page: you must follow these must-follow rules to retain many readers, visitors, and even potential customers.
Remember to keep up with new trends and regularly update your WordPress website to enhance user-friendliness.
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