UX Design Tips for Sunglass Shoppers

If retailers want to take advantage of this growth, they’ll need to improve their online platforms to maintain a competitive edge. Research shows that a bad user experience can cause as much as 88% of customers to never return to your website, highlighting the need for effective design to enhance the shopping experience.

Whether it’s adding valuable features like the home button to provide site visitors with an easy way to return to the main page or including a more convenient layout design that helps users navigate through your online platform more efficiently, there are many ways to make your website more user-friendly. If you’re looking to optimize your online sunglasses site, you’ve come to the right place. Below are UX design tips that can attract sunglass shoppers: 

Ensure high product visibility

Research shows that high-quality product photos can positively impact buying intentions as they allow customers to take closer looks at their prospective purchases. Make sure you display your product photos consistently and cohesively, as studies show that a consistent layout can make buyers feel more comfortable navigating your website. Eyewear retailer Sunglass Hut provides high-quality product displays for its range of designer sunglasses that allows site visitors to check product specifications. Buyers can zoom in on the products and view them from 360-degree angles, allowing them to check frame details closely. Make sure your product displays are optimized to avoid high bounce rates due to slow loading times.

Have dedicated breadcrumbs for easier navigation

Too many subcategories on your website might overwhelm your customers. This is where breadcrumbs come in handy, as they serve as reliable signposts that help customers navigate your site. You can position breadcrumbs on top of the page so buyers can easily access a trail of links that can lead them back to previous sections. Optical retailer LensCrafters is an example of an online eyewear store that uses breadcrumbs to help shoppers identify where they are on the website and provide an easy way to return to the homepage. Using breadcrumbs is a good way to give a clear visual path for buyers who aren’t too tech-savvy, helping improve their shopping experience.

Design payment selection for more convenience

Studies show that a poorly designed payment process can lead to cart abandonment and frustration, indicating the importance of a payment method interface that is easy to navigate. According to the Baymard Institute, users are less likely to encounter difficulty in navigating payment interfaces that use radio buttons, while a drop-down payment selection interface is rarely observed anymore. For convenience, you should include a default payment method based on your site visitor’s popular preferences, like PayPal or credit card. Research shows that 11% of US online shoppers abandoned their checkout in 2023 because a website did not offer their desired payment method, so make sure to analyze preferences among your site visitors and include them in your interface design.

Include a rating distribution summary for product reviews

According to research, online reviews affect the purchasing decisions of 93% of buyers, highlighting the importance of displaying product ratings on your website. However, aside from displaying reviews, studies show that rating distribution summaries are also essential to establish credibility. Your rating distribution design should include a graphical illustration that provides an overview of customer reviews. Online optical store Clearly, for instance, displays its rating distribution summary using a bar graph that shows how many people have left their reviews on the website, as well as the breakdown of star ratings. By providing a visual representation of how your products are perceived, customers can make informed decisions that can benefit their buying experience.

As online e-commerce sites continue to grow, improving your website’s UX is crucial to help your eyewear shop stand out. Ensuring your site visitors can navigate through your website conveniently is a step in the right direction toward fostering a positive shopping experience.